CCKM recognizes the media’s important contributions to informing the public about policy issues, and the various perspectives on and the evidence pertinent to those policy issues. CCKM mobilises knowledge to inform the discussion about social, educational, and health policy issues.

The media also bring the results of publicly-supported research to the decisions individuals make in their everyday lives. CCKM provides examples and assistance for translating research findings to radio, television, print, and other forms of public presentations. Media examples are linked on CCKM Product pages under the title, "In the News."